The Power of Objects: The Gapminder Project

Trip Door

When I first started collaborating with the Gapminder Foundation some months ago, it was for a one-day assignment documenting the possessions of a single family in Phnom Penh. Since then, the project has evolved into an international photo-research project covering much of Asia. I recently returned from the Nepal leg of the journey and as I prepare to face the intimidating challenge of sifting through five thousand-odd images and forming them into a coherent collection, I finally had time to reflect on this unique experience.

I posted once already about the Gapminder Project after completing the Cambodian portion of the job, but my perspective on the concept has changed dramatically since that time. For those who have never heard of Gapminder before, I would encourage you to watch this TED Talk given by the organization’s founder, Hans Rosling. Its innovative approach to understanding global poverty, as well as Hans’ talents as a public speaker have made it one of the top fifteen most watched talks in TED history – no small feat when considering the plethora of fascinating  presentations that have been hosted over the years.

Gapminder, unlike most non-profit organizations I have worked with in the past, has no direct involvement in the traditional sense of development. They have no regional offices, no permanent field staff, and no branded SUVs crisscrossing the countryside. Instead, Gapminder focuses on the collection and analysis of data, which they then present in an easily understandable format so that even the most statistically challenged among us can grasp. Where I often get lost in the chart-heavy depth of year-end reports, Gapminder turns ingesting huge quantities of data into an engaging experience. Similarly, it is nearly impossible for me to explain the simplistic functionality of the Gapminder system in so many words, so do yourself a favour and watch the TED Talk to see what I mean.

Building on the runaway success of their initial effort to create the world’s first “fact-based world view” that everyone can understand, Gapminder decided to take the project one step further. Dispatching myself to cover Asia, American photojournalist Zoriah Miller to Africa, and a string of local photographers to fill in the rest, Gapminder is in the process of compiling a comprehensive visual database of living conditions around the world.

Trip Broom


When completed, viewers will be able to filter through thousands of photographs and video clips, sorting them by region, economic status, occupation, as well as other factors, to see for themselves what life might look like had they been born in a rural village in Nepal, or in an impoverished urban community in Uganda.Through hundreds of meticulously documented items  ranging from teeth to toothbrushes to toys, this platform, when completed, will provide a one-of-a-kind visual reference for anyone trying to better understand the world around them.

Since I’ve finally had a few free days after an extremely busy month, I decided to pull out a few of my favourite images and group them together so you can get a sense of how powerful these simple frames can be, especially when juxtaposed. As Gapminder spelled out clearly to me in the project brief, the point is not to take arty pictures of toilets but to highlight the similarities and differences between cultures and classes through the everyday objects that define our lives.

After a few months of much needed down time, shooting for the Gapminder project will continue in Bangladesh in early 2015.

Trip toys


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